Morgan Blake — Product Design

Customer Portal

Customer Portal project preview
Early wireframes and user flows

Background

Process

Research

Conducted analysis of 50K usage sessions, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 300% faster task completion.

Customer Portal

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

The Thing

Whether you're designing your product, this principle resonates.